You’ve probably scrolled through your Facebook or Instagram feed and noticed that just about everything is a video.
You probably also spend quite a bit of time getting sucked into these videos.
Or how about jumping from video to video on Youtube?
Did you know that 6 out of 10 people would rather watch videos online than on television?
If you are running a business, it’s extremely important to make the shift towards having a video marketing strategy. In this post, we’ll cover some of the reasons why video marketing is not only important but essential to your marketing strategy.
Videos Increase Engagement
Adds personality to your brand
Videos showcase your products better
Videos provide visual explanations
Highlights your company’s accomplishments
Raises retention rates on your website
Increases conversions and boosts sales.
1. Videos Increase Engagement Visual content is the key to greater engagement, especially when videos are so shareable on social media.
Audiences are about 10 times more likely to engage, share and comment on video content compared to blogs or related social posts.
In fact, videos on Facebook Business pages increase end user engagement by 37%.
2. Adds Personality to Your Brand
Sure a picture may be worth a thousand words, but even a short video can say millions for your brand. Videos are perfect for company branding and actually increases brand awareness by 53%.
3. Videos Showcase Your Products Better
Why show off your products in a flat image when you can display it in a 3D realm, where customers can actually see how to use it?
Videos are useful especially for your business to change how customers interact with the product.
4. Videos Provide Visual Explanations
The human brain prefers visuals, in fact 90% of information transmitted to the brain is visual and people retain 80% of what they see in comparison to only 20% of what they read! So don’t make it difficult for your customers.
5. Highlight Your Company’s Accomplishments
You put in a lot of hard work into your business so your customers should know your achievements and capabilities!
6. Raise Retention Rates on Your Website
If the content is in a video, 65% of viewers watch more than ¾ of a video, which is more than most text-based content.
Videos on retail sites keep visitors an average of 2 minutes longer so your company can capitalize in this by utilizing a video loop on your website.
7. Increase Customer Conversions and Boost Sales
The most important reason for using videos in your marketing plan? Video converts more customers; it’s that simple.
Recent research shows that 71% of marketers say video conversion rates outperform other marketing content.
Studies also show that 85% of customers are more likely to make a purchase after watching a product video.
Think about your own shopping experiences.
The more visuals you have of it, the more likely you will be to buy it.
The bottom line is you’ll be able to trust the company and the product more with the help of a video.
Contact us for a free estimate on your business videos today! 727-222-8670